Expansion strategy pays dividends
Having taken the reins as MD of Wacker Neuson Sub-Saharan Africa in 2017, Dennis Vietze implemented a business expansion programme in 2019, which largely hinged on expanding access points for customers in the region through carefully selected dealer partners, and diversifying into new market segments and territories. He tells Quarrying Africa that to date the strategy has paid dividends, with the business doubling turnover in just four years. By Munesu Shoko.
