Honouring dealer excellence
John Deere Africa Middle East (AME) recently held its annual awards ceremony to honour its dealers for their commitment to the growth of the brand. For the first time since its launch in March 2021, the Construction and Forestry Division also celebrated its dealer partners, highlighting the crucial role its ‘foot soldiers’ have played in the division’s rapid market share gains in just 34 months. Munesu Shoko attended the event and filed this report.
