April 28, 2026

Featured Articles, John Deere, Top Post

Gaining traction

Following the July 2022 introduction of its articulated dump truck (ADT) range in Africa, John Deere has recorded remarkable growth in three years, with a large population of units hard at work across applications. Central to the multi-faceted growth – which balances sales performance, market penetration, brand recognition and a growing installed base – is not only a product that has proven its mettle in tough operating conditions, but more importantly, the aftermarket support behind it. By Munesu Shoko.

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