Rokbak to expand African footprint

Speaking to Quarrying Africa, sales director Guy Wilson says Africa holds enormous potential for Rokbak and plans are underway to expand the brand’s footprint on the continent.

In late 2021, articulated hauler specialist Terex Trucks rebranded as Rokbak. At the time of the launch, the company revealed that the Rokbak name represented an exciting new future and reflected the significant advances the organisation has made in recent years as well as its new strategic priorities.

A few months later, the response to the Rokbak launch has been extremely positive thus far. “It was the culmination of several years’ hard work and what makes it so significant is that Rokbak is the first new brand ever to be launched by Volvo Group,” says Guy Wilson, sales director, Rokbak.

“Anecdotally, customers have said they like the name and the look of the machines. They feel the branding is simple, powerful and perfectly embodies what we do, which is producing rock-solid haulers and always having our customers’ backs,” he adds.

And crucially, he says, the company has a very strong order book for this year, which signifies customers’ belief in the Rokbak team and products.

“Customers choose Rokbak because our people are equally as reliable as our machines. We are an approachable and dedicated partner that cares about our customers’ businesses. They can rely on us to have their back no matter what – from product availability to finance solutions, servicing and parts. Through our trusted network of dealers, customers can count on high-quality, responsive service and reliable parts availability wherever they are in the world,” stresses Wilson.

Commenting on the strategy for Africa, Wilson says Africa holds enormous potential for Rokbak. “Our haulers are ideally suited to the many mining and quarrying projects in Africa, where they can contribute to high tonne per hour production and a low cost per tonne. We are currently expanding our dealer network and are in the process of signing with some new dealer partners, so watch this space,” he says.

With the first Rokbak units now being shipped internationally, Wilson could not however be drawn to comment specifically on when the first units will arrive in Africa. “I am really looking forward to seeing them on some African projects where they can make a big difference to customers’ productivity, uptime and total cost of ownership,” he says.

Refer to the January/February edition of Quarrying Africa for the full story.