Lintec & Linnhoff focuses on global presence with new event strategy

Lintec & Linnhoff has announced a new strategy to focus its events and marketing efforts on participating as many local and regional shows as possible. The company has expanded its business to multiple markets in recent years and wants to ensure it is well represented in key regions such as the Middle East, Africa, Latin America, Asia and Australia. As a result, it will shift the focus away from global exhibitions, including this year’s bauma 2022 in Munich, Germany, where the company will not be present.

Christabel Chan, global business manager at Lintec & Linnhoff, says: “As COVID restrictions ease and events return to our calendar we have seen a really positive response from shows in the Middle East, South Asia and Asia Pacific. It underlines how important it is for us to strengthen our connection with our customers at regional and local levels. We still see value in global trade shows such as bauma, but we also want to invest in reaching our customers within their home markets. This means customers will be seeing us at plenty more shows all over the world in the coming months!”

So far, 2022 has been a busy year for Lintec & Linnhoff in terms of exhibitions. In March, the company joined the Big 5 Saudi show in Riyadh, Saudi Arabia to promote its Lintec, Linnhoff and Eurotec asphalt and concrete plants to the Middle East. In collaboration with local partner Medco, the company enjoyed a productive event, fielding multiple enquiries for its Lintec asphalt plants, Eurotec concrete plants, and Linnhoff asphalt plants.

Just a few weeks later, the company was present at Excon India, which took place from 17 to 21 May. At this show the company made a significant announcement with a press conference and co-branded booth, launching its new partnership with Gainwell Engineering Pvt Ltd and Gainwell Commosales Pvt Ltd. Under the terms of the new partnership, the company will now build in India its Linnhoff DRX DurableMix and TSD MobileMix asphalt plants, as well as its Eurotec Swiftec SWT concrete plant. Gainwell will also handle all distribution and aftersales service in India, Nepal and Bhutan. This was a perfect platform to rekindle their presence in India.

At the same time as Excon India, Lintec & Linnhoff also participated in the National Roads & Traffic Expo in Sydney which took place from 18 to 19 of May. The company saw increased interest in its asphalt and concrete plants in the country as they celebrated the sale of a Lintec CDP5001M continuous asphalt plant to KEE Group in Perth, Australia earlier in the year.

May proved to be the busiest month of the year for the company thus far, with a further tradeshow appearance, this time through dealer Almadina at Libya Build which ran from 30 May to 2 June. The following month saw another dealer appearance in the region, this time with Rsquared Trade participating in the Big 5 Construct Egypt trade show which took place from 25 to 27 June, again to promote the Lintec, Linnhoff and Eurotec asphalt and concrete plants and concrete cooling systems. A Lintec CSD2500B asphalt plant was recently sold in Egypt, renewing local interest in our asphalt and concrete plants.