In 2025, ELB Equipment and its crushing and screening principal, Powerscreen, celebrate three decades of their partnership in southern Africa.
In addition to the innovative crushing and screening range, Powerscreen’s longstanding relationship with its sole distributor, ELB Equipment, has been one of the driving forces behind the brand’s success in southern Africa.
Powerscreen is said to be among the top-selling brands of mobile crushing, screening and conveyors in South Africa. Its products are deployed across the local mining and construction industries, as well as other growing applications such as recycling, agriculture and other industries.
Wakefield Harding, divisional director at ELB Equipment and Heath Dickson, mining product application manager, say the machines are ideally suited to local operations, due to their tough build, allowing them to tackle the harsh African conditions with ease.
In addition, they attribute the success to ELB Equipment’s expertise, which has a large base of experienced personnel, with deep product and application knowledge. “With Powerscreen approaching its 60th anniversary and ELB Equipment celebrating 30 years as the southern African agent, it is a significant milestone,” says Wakefield.
He adds that one of ELB Equipment’s key strengths lies in its extensive product range that caters to everyone from startup operations needing small screens for sand mining, composting or agricultural screening, right up to large-scale mining. This versatility ensures that customers get the right machine for their needs without having to overinvest or compromise.
“We also hold by far the largest stockholding of machines in South Africa. This translates into fast delivery times and minimised downtime. Our inventory and well-organised logistics also mean that we can help clients immediately. Our team brings wealth of application knowledge as well as scaling new machines, maintaining parts supply throughout the region and providing maintenance and servicing of equipment.
“Our vast regional footprint further strengthens our service capabilities with three parts and service branches in major regions, complemented by a total of eight sales and service branches across the country. Whether the client is working in Witbank, Cape Town or Port Elizabeth, our branches provide consistent, high-quality service wherever it is required.”
Recent additions to the Powerscreen line include the Chieftain 1700X triple-deck incline screen and the Premiertrak 450 jaw crusher which demonstrates Powerscreen’s commitment to staying ahead of the game and evolving to meet changing market demands.
The Chieftain 1700X raises the bar with the unique patented four-bearing double- or triple-deck screenbox and its ability to reverse the direction of the screenbox for difficult screening applications.
With decades of application experience in the crushing and screening market, Heath says service excellence remains a cornerstone of ELB Equipment’s success with the Powerscreen brand.
“We are increasingly selling service agreements with our machines, which gives customers peace of mind with predictable costs over 2 000 or 3 000 operational hours, which reduces unexpected expenses. Our finance options have also evolved to support client needs as many sales today hinge on offering flexible finance solutions. As a result, we are geared to provide various options to make the purchasing process smooth for our clients,” he says.
