Rokbak to showcase its RA30 and RA40 haulers at CONEXPO

CONEXPO will be the first time Rokbak haulers have been on display at a North American tradeshow.
CONEXPO will be the first time Rokbak haulers have been on display at a North American tradeshow.

Rokbak haulers will be on display for the first time ever at a North American tradeshow when the RA30 and RA40 arrive at CONEXPO 2023 in Las Vegas, Nevada, from March 14th-18th.

The Scottish articulated hauler manufacturer is bringing both models to the largest construction show in North America, providing attendees with the chance to get up close and personal with the earth-moving machines and demonstrate exactly how they can offer grounded ‘Rok-solid’ performance Stateside.

“We cannot wait to get back to CONEXPO and give the RA30 and RA40 pride of place on our stand,” says Paul Douglas, MD of Rokbak. “We are looking forward to getting as many attendees interacting with what we have got lined up as possible, as well as introducing people to our knowledgeable team who are keen to show off our robust and hardworking haulers. Rokbak will be there to show customers first-hand the quality our machines and why we have become known as one of the most reliable and trusted articulated hauler manufacturers in the market.”

Rokbak will be located at Booth F8926 in the Festival Grounds, together with fellow Volvo Group companies Volvo Construction Equipment and Volvo Penta.

CONEXPO will be the perfect opportunity to highlight the machines’ abilities to benefit construction projects, talk to customers about how the haulers deliver new benchmarks in both performance and total cost of ownership, and reinforce the company’s commitment to sustainability and journey to net-zero as part of the Volvo Group.

With sustainability in mind, the Rokbak event booth materials are all recycled or reusable. Two 40 ft customised shipping containers, adorned in the recognisable Rokbak aesthetic, will be used for meeting rooms and product information displays. Following the event, these will be shipped back to Motherwell for reuse at future events.

Product experts will be ready and waiting to discuss the technical capabilities and key aspects of the haulers, welcoming everyone to the booth where there will be merchandise giveaways and competition prizes up for grabs throughout the event – as well as plenty of refreshments.

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