Tata Motors launches its Ultra range of trucks in South Africa

Len Brand, MD of Tata Africa Holdings Limited, at the official launch ceremony.
Len Brand, MD of Tata Africa Holdings Limited, at the official launch ceremony.

Tata Motors, India’s leading multinational automobile manufacturer, along with its authorised distributor, Tata Africa Holdings Limited, has launched its range of multipurpose heavy-duty trucks – the Ultra T.9 and Ultra T.14 – in South Africa.

Designed to fulfil the rising need for safer, smarter and greener cargo mobility, the Ultra is perfectly suited for a variety of conventional and specialist logistics applications including bakery, FMCG, white goods, agriculture and construction. The Ultra range is engineered to deliver high productivity with best-in-class power and torque, fuel efficiency and ultimately lower total cost of ownership (TCO).

The Ultra features a walk-through cabin, power steering, dashboard-mounted gear lever, booster assisted clutch and mechanically suspended seat for safe and fatigue-free driving. Powered by Tata Motors’ turbocharged diesel engines with best-in-class power and torque output, the Ultra T.9 (powered by a 3,3-litre engine) and Ultra T.14 (powered by a 5-litre engine) provide a reliable solution to comfortably carry heavy loads over long distances and rough terrains.

The trucks come equipped with parabolic suspension for rugged and uninterrupted operations. The trucks are offered with Tata Motors’ flagship connected vehicle system, the Fleet Edge, for efficient fleet management that helps further increase fleet productivity.

Launching the new Ultra range, Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, says, “Over the past three decades, Tata commercial vehicles have earned a rich reputation with their exceptional functionality, high productivity, unmatched comfort, advanced connectivity and unparalleled performance. We have consistently set new benchmarks by introducing smarter and future-ready products across various vehicle segments,” he says.

“The launch of the latest Ultra range in South Africa marks a new landmark in freight transportation in the country. Built on the internationally recognised Ultra platform, these trucks are engineered to cater to a diverse set of applications, deliver higher performance, vehicle utilisation, uptime and more revenue. We are committed to enabling our customers in South Africa succeed and the launch of this Ultra range is a significant step forward in fulfilling this commitment.”

“Our products and services have been designed keeping the specific requirements of the discerning South African fleet operators who seek both, power and fuel efficiency. It also addresses the need for higher safety and comfort for the drivers. The new range has been extensively tested in South Africa to ensure it delivers to the expectations of our customers,” he adds.

Expressing confidence in the all-new Ultra trucks, Len Brand, MD of Tata Africa Holdings Limited, says,” We are thrilled to announce the launch of two new trucks to the Tata commercial vehicle lineup. This introduction aligns seamlessly with our commitment as a partner to Tata Motors and their vision for South Africa. The addition of these innovative products to the South African transport sector serves as a catalyst in our ongoing efforts to secure a more significant market share in South Africa. We are excited about the potential these new offerings bring and the positive impact they will have on our presence in the region.”

“With a robust network of 90 touchpoints, we are focused on providing convenient and comprehensive support to our customers. Our dedication to delivering on our uptime promise remains strong. We assure our customers of complete satisfaction as we work to keep their businesses moving forward. In partnership with Tata Motors, we are contributing to innovation and reliability in the South African commercial vehicle landscape.”

In an endeavour to offer holistic solutions to customers, Tata Motors offers an umbrella of vehicle lifecycle management solutions that include annual maintenance contracts, extended warranty, fleet management services and host of value-added services. Coupled with easy vehicle financing and curated repayment options, these solutions ensure complete peace of mind for customers.

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