Gaining traction
Following the July 2022 introduction of its articulated dump truck (ADT) range in Africa, John Deere has recorded remarkable growth in three years, with a large population of units hard at work across applications. Central to the multi-faceted growth – which balances sales performance, market penetration, brand recognition and a growing installed base – is not only a product that has proven its mettle in tough operating conditions, but more importantly, the aftermarket support behind it. By Munesu Shoko.
